How to effectively Utilize Photos and Images in SEO

Not only do images and photos liven things up and make an article or blog much more interesting and readable, they also play a role in Search Engine Optimization (SEO). If you want your website to be found in the search engines, optimizing your images for the search engines is something to take in consideration. An SEO Agency could optimize your website, and thus your photos, for the search engines. Optimising photos is part of on-page SEO.

Not any Image will do

It’s important to choose the right image, otherwise, it will defeat the purpose of having an image in the first place. The chosen image should go with the article or blog. It is preferable to use any image other than a stock photo, but if that is the only option, then there are plenty of images available online from various image sources. Be picky and find the one that fits the article.

Optimize Photos for the search engines

Once the perfect image or photo has been selected, it is time to optimize it. The first step is to choose the correct file name. This will help Google to recognize the image. If the photo has a sun in it, for example, it is vital that the file name should have the word “sun” in it. It is also recommended to use your keyword in the description of your photo, this will help with your rankings. It’s important to add ALT Text to your images because, if for some reason, the picture doesn’t appear to the reader, they can still get the gist of what was in the picture. The ALT text should include descriptive information about the particular image.

In order to optimise your images correctly for the search engines, it is recommended to work with a local SEO Specialist. Meaning, if your company is located in Amsterdam, you should hire an SEO Expert in Amsterdam. An SEO Specialist Amsterdam, such as Maison Tulip, could optimize your images for the search engines. If you want to do it yourself, you can find more information here.

Loading Times

It’s important to keep images and photos properly formatted so that the site they are on is easier to visit and there will be more traffic to the site. It’s important to scale images correctly. WordPress can be a helpful tool to use in providing the correct image sizes.

Reducing File Sizes

It’s normally best to scale images and photos in SEO to the smallest possible size for the best optimization possible. There are many tools available such as ImageOptim that will make the process easier.

Make Placement Count and use Captions

A good rule of thumb is to insert a photo or image as close as possible to its related content. Not only does it just make sense, but it’ll help the article to flow better. Captions are also great to add to images or photos. It has been proven that captions are read 300% more on average than the actual content of the article, so be sure to utilize captions.

Line it up

It’s pleasing to the eye to keep images from breaking up the left reading line and makes it much easier to read an article with images or photos in them.

If these simple steps are followed, photos and images will enhance and magnify SEO rather than damage it. Adding photos and images in SEO will produce a better article.

Click here for more information on optimizing photos for the search engines.

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Price Comparison – Smart Way for Budget Shopping

Online shopping has undergone a colossal evolution in recent times and we have seen numerous online shopping portals swamping with tons of products and services ranging from huge electronic devices to the little commodities used in our daily lives. Consumers like to use price comparison websites. Although, the trend of online shopping stores came to life several years ago, the industry has grown really powerful over the last decade.

Nowadays, online trend is growing day by day and people prefer to use online shopping search engines in order to do online Price Comparison for different products before actually planning to settle down on buying them. Keeping this trend in view, many online Price Comparison sites can be found on the internet now, giving the customer a detailed insight about the product they are looking to buy.

A noticeable advancement in doing online Price comparison for various products is not only limited to the business community now, it has managed to make its way successfully into our homes as well. People like to search the online shopping search engines and compare prices of different products in order to get the most affordable prices. Searching Price Comparison websites are easy because they are constantly getting updated on daily basis with many new products and are available 24/7.

Another advantage of comparing prices is that they help the buyers in comparing prices for similar products and can even narrow down the search for them and finally taking them to the most reasonable prices against those products. Similarly, a buyer who is looking for a specific product online can view the specifications of that product in different colors, shapes and sizes while visiting different online Price Comparison websites. So, Online Price Comparison is a very useful tool in order to get the best deal online.

Online Price Comparison is not only beneficial for the daily users but also for different companies and shopping stores as well. Many online shopping websites offer their deals and products at discounted prices in order to grab clientele’s attention and post them on different Price Comparison websites. When the customers search for any product and compare prices, these online shopping websites get publicity as well when the customers click on their provided URLs, thus helping them in flourishing their business too.

Since consumers are becoming more and more tech savvy these days and online shopping is the next big thing in the world of internet, Price Comparison search engines are becoming more of a norm now. These price comparison search engines target a specific product, go through the details entered by the consumer for that product and then search around different service products that are offering the best deals for that product, thus making it easy for the customer to choose the most affordable deal out of many. Online shopping has never been this much easy and fun.

In today’s busy world, people find it a hassle to visit shops and stores to buy specific product/products, hence, online Price Comparison websites are playing very important role in collecting and arranging useful information for prospective buying.

 

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